Direct to PrintEvery day Burti produces between 100 and 120 advertisement films, representing more than half of its revenues. This material, often produced on a rush basis, can take hours to move between the advertising agencies and Burti's headquarters when transported using traditional means. Transburti not only alleviates the difficulties of physical transport, but also opens other doors leading to greater productivity. Because all the material produced at Burti is digital and remains in its digital form during approval cycles and transport, the final product can also be digitally transmitted to its final destination whether it be a magazine or newspaper publisher. In the publishing business, this phenomenon is referred to as "direct to print." |